In the advertising world today, controversial advertising is widely used by various business industries. Controversial advertising, simply defined, is a form of communication used by marketers which may lead to a positive or negative impact on the brand and it's current and potential consumers.
This form of advertising is more extreme in terms of context to grab consumers' attention. That being said, the main objective of such advertisements is to gain publicity through the creation of shock, fear and response to the ads. By doing so, the brand or product gains a large amount of publicity and brand awareness in a shorter time frame.
More often than not, controversial ads are used in specific product categories:
ie. government, fashion, condoms, tampons, alcohol and luxury goods.
Moving on towards the next few posts, a few examples of controversial ads will be analysed and discussed.
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