Controversial Ad 3

Napcan - Children See, Children Do.

Created by:
DDB Sydney

Launched:
September 2006

Objectives:
The main purpose for the creation and launch of this television ad is to create public awareness regarding how adults should manage their behaviour, feelings and actions, especially if they have children.

Nature of controversy:
The first controversial issue regarding the ad is the various bad habits or actions depicted by both parent and child.

As televisions can strongly influence a child's mind and behaviour, many viewers especially parents' fear that their children will follow the actions portrayed in the ad. In fact, even a large number of adult viewers labelled the ad as "disturbing". Thus, the large amount of negative feedback from viewers towards the ad.

Personal opinion:
Although the content of the ad was effective in terms of creating public awareness (due to the emotional values), it is better to have that ad withdrawn from screens. The reason for this is because extra sensitivity and care is required when dealing with children.


Reference:

1. Coloribus (n.d.). "CHILDREN SEE, CHILDREN DO" TV Commercial. Retrieved 17 April, 2011, from http://www.coloribus.com/adsarchive/tv-commercials/child-friendly-australia-children-see-children-do-8810305/